Tagged with branding

The Authentic Fake Meaningful Experience

by NickieWild It’s been over seven years since Naomi Klein published No Logo, which explored the backlash against large multinational corporations. Brand identities such as Nike became increasingly associated with sweatshops instead of what the company wanted everyone to feel when they saw the ever-present “swoosh” logo. Wal-Mart became associated with union busting instead of … Continue reading

britannica is putting customers to work

by nathan jurgenson The very idea of Wikipedia -the open-source encyclopedia that anyone with an internet connection can edit- has sparked many discussions about knowledge construction, such as the politics behind truth, the social construction of knowledge, the tyranny of epistemic expertism or populism, and so on. In these discussions, the Encyclopedia Britannica is often … Continue reading

Olympics and Branding

by delawaregrad Mass tourism encompasses the consumption of large quantities of branded goods including souvenirs and food and drink. This idea of mass consumption is most notably seen during large international sporting events where a type of “global village” is produced in which people world-wide watch multiple sporting events. According to Roche (2006), these global … Continue reading