Tagged with consumerism

The Presentation of Self…in Dating

Eva Illouz, in Cold Intimacies asks us to consider how technology changes notions of the body and of emotions.  One of the forced rearticulations occurs in the realm of the presentation of self.  As Illouz notes, when technology (specifically in the form of the Internet) mediates relationships we are simultaneously displaying our innermost private selves … Continue reading

The Authentic Fake Meaningful Experience

by NickieWild It’s been over seven years since Naomi Klein published No Logo, which explored the backlash against large multinational corporations. Brand identities such as Nike became increasingly associated with sweatshops instead of what the company wanted everyone to feel when they saw the ever-present “swoosh” logo. Wal-Mart became associated with union busting instead of … Continue reading

facebook, the transumer and liquid capitalism

by nathan jurgenson During this “great recession” capitalism might become lighter and more liquid while older and more solidified traditions wash away in the flux of unstable markets (potentially an economic “reboot,” similar to Schumpeter’s notion of capitalism as “creative destruction”). Zygmunt Bauman’s “liquidity” thesis about our late-modern world becoming more fluid seems relevant in … Continue reading

Who Dreamed a Dream?

by linanne10 A recent youtube video of one of the performances in the largest British competition show, “Britain’s Got Talent,” have received incalculable viewing frequencies, and the number is still rising. Susan Boyle is the focus of this incident. Her mundane (and to some point, ludicrous) appearance, with her resonant and rich voice made her … Continue reading

That’s Virtually…a Nice Bag!

by ishein1 As the current economic crisis necessitates consumer frugality, various companies are attempting to reap additional revenue by innovative means of selling their brand.  Internet cultures and networking sites are expanding at a meteoric rate providing a spate of opportunity for celebrities and companies to capitalize materially from this virtual medium.  The company Virtual … Continue reading

Olympics and Branding

by delawaregrad Mass tourism encompasses the consumption of large quantities of branded goods including souvenirs and food and drink. This idea of mass consumption is most notably seen during large international sporting events where a type of “global village” is produced in which people world-wide watch multiple sporting events. According to Roche (2006), these global … Continue reading